Google’s new policy is alarming because it allows companies to develop AI models like Bard by gathering and analysing your web data without your permission. This raises concerns regarding legality, ethics, and privacy. You couldn’t have meant for your online reviews, writings, and postings to be repurposed. Before it’s too late, take control of your data.
Google uses publicly available internet data information to train its AI models, particularly the possible use of individuals posting, assessments, and other types of contents without express approval. The company’s data policy provides cause for concern. For instance, Google AI system bard may utilise an adverse Yelp review you posted to enhance its language processing skills and ultimately distribute it with other people without your knowledge or authorisation. The main objective now is on how AI models use the data, instead of who can access it. This highlights concern about potential misuse of personal data and blurring of borders between the public and private domain.
Ethical consideration
The courts are now trying to figure out if Google’s data collection procedures, as described in their Data Privacy Policy, are legal or in breach of copyright laws. This suggests that there is still a debate over Google data collection procedures, some of which might be illegal. Tech companies like Google are asking for more user data as AI technologies evolve in order to improve their services. Think about writing a blog article on your go-to dish, for example. The data might be gathered by the Google AI system to improve search results or suggest recipes to other users, but Google should be:
Notify you that data has been gathered, ask your permission to use your data-and provide a response explain the intended purpose of your data.
If Google’ fail to undertake these actions, ethical questions are intended. Individuals just like you need to be in charge of their own data and be informed of how it’s being used.
This is especially important as AI systems become more powerful and gather more user data.
To put it simply as mentioned in Google’s Data Privacy Policy, tech companies should place and emphasis on openness’s user approval and moral data management to ensure that Google data is collected and managed in a way that respects their rights and privacy.
Protecting user data
Take these steps to protect your personal data:
- Be careful what you provide online: Before posting sensitive data online platforms, give it a little thought.
- Opt out of date collection: You can cap the amount of data that is collected about you through Google’s Data Privacy Policy settings.
- Survey additional facilities: Taking into action using services such as social media platform that have stronger standards for confidentiality.
- Use incognito mode: To limit data gathering when using Google services, switch on incognito tab.
- Carefully analyse Google’s data privacy policy: Before using Google services, take time to understand how they collect and use your private data.
You may take accountability for your data and avoid unauthorised use of personal data by following these steps.
Compliance with regulation
For the purpose of complying with the Digital Markets Act (DMA), which requires that
companies offer more control over their data and be more transparent about their data gathering activities, Google has changed its targeted and policy in Europe. The latest updates from Google consist of:
- Additional consent advertisement: Google will allow for consent from users before disclosing their data to applications or services offered by other parties.
- Choice screens: To make it simpler for customers to change their default web search or browser, Google has introduced a new option section for Android phones.
- browse updates: Google will update specific patterns with shortcuts to the search page and link to other companies for specific searches.
A corporation that breaches the DMA may be charged up to 10% of its yearly earnings, or up to 20% in the case of multiple breaches.
Summary
Although AI has numerous benefits, there are significant privacy and ethical problems with its growing reliance on public data, particularly in light of Google’s data privacy policy, and we are mindful of how this policy may use their data. To draw attention to ethical innovation and protect people’s rights, policymakers must enact comprehension based and clear legislation regarding data collection and AI.
In light of Google’s data gathering strategies, this emphasises the importance of user knowledge, active privacy protection, and specific legislation to address the ethical and privacy issues related to Al’s increased use of public data.
By
Dr. Abid Hussain Nawaz. Ph.D.
Asma Noreen, Educationist
